Looking to re-brand one of their best selling beers. I helped grizzly paw create a locally inspired beverage can paying homage to the Rockies main past-time, outdoor recreation. Originally planned to be a Fairmont Chateau Lake Louise exclusive can design, the once temporary addition has become a popular mainstay in the Grizzly Paw canned beverage lineup. 

Banff Community Foundation

Banff Canmore Community Foundation wanted to touch on the idea of personal truth in their community newsletter. The message they originally pitched was aligned with the belief that no matter how much effort you put into something, you will always be limited by inherent societal inequalities that dictate the measure of your success. While I recognize there are undeniable fundamental discrepancies in how different demographics interact with specific power structures, I believe we are defined and, in turn, limited by our everyday actions more than anything else.